September 13, 2010 - Second Skin is now owned by Ken and Sue Kanefield, newcomers to the 12 volt industry.

After 22 years in the auto glass business, Ken decided that the timing was good to pursue an entirely new venture. Ken remarked, “The auto glass business was extremely good to my second_skinfamily and I for many years; but, I just didn’t feel challenged by it any longer. After I sold the business, I began looking for a challenge in a different segment of the automotive industry. When I came across Second Skin, I was immediately drawn to it.”

Second Skin was started in 2002 by Anthony Collova. Collova attributes a significant part of Second Skin’s success to his social and web marketing efforts. “It was important to me to sell Second Skin to someone that I felt could take it to the next level and Ken and Sue couldn’t be a better fit,” commented Collova. He continued, “I spent the last eight years building Second Skin and I’m confident that Ken and Sue will be equally as successful.” Max Kanefield, Ken & Sue’s son, is following Collova’s lead by keeping
Second Skin actively involved all over the web.

As Ken and Sue are new to the 12 volt industry, they are eager to become involved. Immediate plans are to put Second Skin products to work as they have a complete audio / video system installed in Sue’s 2004 Honda Odyssey. Next on the list will be Ken’s 2009 Lexus RX-350. Ken had the following to say in regards to the upgrades, “We are anxious to get our products in our own vehicles. I was into car stereo when I was younger and now that we are in the business, I can think of no better way to familiarize us with our customers’ needs. I am very excited to improve the audio systems in both of our vehicles and what we’ll be able to learn as a result.”

The Kanefields are in the process of relocating Second Skin headquarters to their home town of Tucson, AZ. This should be completed by the end of September. In the meantime, it’s business as usual and the Kanefields don’t intend to miss a beat.

For more info, contact Second Skin Audio at (800) 679-8511, or visit

Focal 165V30 Speakers

  The Polyglass series of speakers has been arguably the most successful series in Focal’s product line, combining advanced technologies with careful manufacturing techniques and years of experience. The 165 V 30 system is sold…
Read More

Cerwin-Vega Mobile High Energy Design (HED) Series H42000.1D Amplifier

Cerwin-Vega Mobile High Energy Design (HED) Series H42000.1D Amplifier MSRP: $439.99 Channels: MonoPower (CEA-2006 standard): 1,000 W RMS x 1 @ 1 ?Topology: Class DCrossovers: N/AEqualization: Vega bass boost (0 dB to 12 dB @…
Read More

Audiopipe Sound Quality Q-12 Subwoofer

Audiopipe Sound Quality Q-12 SubwooferMSRP: $599.95 The brand new “Q” subwoofer is the biggest and highest performing Sound Quality 12" subwoofer we have ever developed! Featuring a new state-of-the-art motor structure and brand new surround…
Read More