September 13, 2010 - Second Skin is now owned by Ken and Sue Kanefield, newcomers to the 12 volt industry.

After 22 years in the auto glass business, Ken decided that the timing was good to pursue an entirely new venture. Ken remarked, “The auto glass business was extremely good to my second_skinfamily and I for many years; but, I just didn’t feel challenged by it any longer. After I sold the business, I began looking for a challenge in a different segment of the automotive industry. When I came across Second Skin, I was immediately drawn to it.”

Second Skin was started in 2002 by Anthony Collova. Collova attributes a significant part of Second Skin’s success to his social and web marketing efforts. “It was important to me to sell Second Skin to someone that I felt could take it to the next level and Ken and Sue couldn’t be a better fit,” commented Collova. He continued, “I spent the last eight years building Second Skin and I’m confident that Ken and Sue will be equally as successful.” Max Kanefield, Ken & Sue’s son, is following Collova’s lead by keeping
Second Skin actively involved all over the web.

As Ken and Sue are new to the 12 volt industry, they are eager to become involved. Immediate plans are to put Second Skin products to work as they have a complete audio / video system installed in Sue’s 2004 Honda Odyssey. Next on the list will be Ken’s 2009 Lexus RX-350. Ken had the following to say in regards to the upgrades, “We are anxious to get our products in our own vehicles. I was into car stereo when I was younger and now that we are in the business, I can think of no better way to familiarize us with our customers’ needs. I am very excited to improve the audio systems in both of our vehicles and what we’ll be able to learn as a result.”

The Kanefields are in the process of relocating Second Skin headquarters to their home town of Tucson, AZ. This should be completed by the end of September. In the meantime, it’s business as usual and the Kanefields don’t intend to miss a beat.

For more info, contact Second Skin Audio at (800) 679-8511, or visit www.secondskinaudio.com.

Clarion Shallow Subwoofers

Small trucks and big bass – years ago that was a real challenge, but with the proliferation of shallow mount subwoofers, getting great bass in your truck is easy. Clarion was among the first companies…
Read More

JBL MS-A1004 Amplifier

Imagine a car audio amplifier that is small enough to fit virtually anywhere, has built-in digital signal processing, is easy to set up, has exceptional tuning capabilities, lots of power, doesn’t need a lot of…
Read More

Maxxsonics & West Coast Customs Announce Collaboration

Maxxsonics announced today from their Chicago, IL headquarters that they have entered into a licensing agreement with West Coast Customs to provide licensed products in a variety of categories bearing the famous company’s brand name.…
Read More