11 July 2012
Rockford Corporation Has Been Granted Exclusive Distribution Rights for the Blaupunkt Car Multimedia and Headphone Brand for the North American Market, as Well as Extending Their Mutual Cooperation to Service the Global OEM Market
Rockford Corp, the industry leader in high-performance car audio systems, is proud to announce that it has signed an agreement granting the company exclusive distribution rights for the Blaupunkt brand of car multimedia and headphones for the North American market. In addition, Rockford and Blaupunkt are extending their cooperation to service the global OEM market. By leveraging each party’s respective regional strengths, product portfolios, and support structures, the companies plan to offer global solutions on product areas such as radios, navigation, amplifiers, loudspeakers, rear seat entertainment, and connectivity for both automotive and commercial vehicle platforms.
Rockford will offer Blaupunkt car multimedia and headphone product through a network of distributors in the U.S. market. Product is expected to be available in late Q3 or early Q4 2012.
“We are excited about this opportunity with Blaupunkt,” commented Bill Jackson, CEO and president of Rockford Corporation. “Although the brand has been fairly quiet over the past couple years in North America, it is a brand that is clearly identified with quality, performance, and a strong brand recognition.”
Added Lars Placke, CEO and managing director of Blaupunkt Group, “In cooperating with Rockford Corporation, we have found the perfect partner to reestablish our distribution in North America. The partnership on the OEM business segment creates additional synergies for both sides. By synchronizing our sales team and combining our technology platforms, engineering capabilities, and production facilities, we will be able to serve our OE customers even better.”
Blaupunkt is a leading car radio brand in Europe and Asia and represents quality and innovation. The history of Blaupunkt goes back to the early 1920’s when the company entered the headphone market. The company has a rich history of innovative consumer electronic and OEM automotive based products. Blaupunkt today is located in Hildesheim, Germany and has manufacturing facilities in Malaysia and China.
Distributors who are interested in offering Blaupunkt products should contact Ginny Leff, market development manager, or Dan McLeod, director of sales at Rockford Corporation.
For more information on Rockford Corporation, visit www.rockfordcorp.com