Article Index
Builders Challenge: Rory Griffith's 2006 Chrysler 300C
Page 2
All Pages

c no evil pas chrysler 300c 1a Watermarked
Written by Eric Eikenberry / Photography by Jeff Ragazzo

When Las Vegas plumber Rory Griffith dove into his Chrysler 300C project just over three years ago, we'll bet he never envisioned the splash it would ultimately make. What he did anticipate was going “way past what all others had done” to use his own words; but, with the final touches applied in the form of the outstanding interior and audio system by Industry Auto Designs, Griffith's mean C was picked by voters as the winner of the 2013 Phoenix Gold Builders Challenge. Here's how it all came together.

Griffith is no stranger to project vehicles. For 15 years he was active in the show scene, building SEMA and CES show rides for customers and companies for 10 of those fun years. This time out, he was able to take a back seat and enjoy the work of others, including the prestigious Tommy Rocker Auto Fabrication.

c no evil pas chrysler 300c 1 Watermarked

To achieve the paint-scraping ride height, front tubular upper control arms and drop spindles have been hand-made to work with the 300C chassis. The frame rails are reinforced and plated with the fabricated mount for the threaded hydraulic cylinders, which are supplied by Parker bladder accumulators. This completely one-off setup provides an extreme range of suspension travel. The rear has received a similar treatment with hand-built upper cylinder mounts and two more accumulators for ride comfort.

Naturally, Griffith plumbed all the air lines and installed the “1 pump, 5 dump” Hydroholics manifold. He also added the 6,000 k HID headlights and the smoked rear taillamps himself while Danny Demello at Best Muffler Shop installed the Magnaflow exhaust and custom piping necessary to make it fit with the body drop. Unlike many off-the-shelf air ride kits, all of the tanks and lines have been kept completely hidden from sight – one of the many clever touches that help to set this vehicle apart.

c no evil pas chrysler 300c 2a Watermarked

The body and rear pan got dropped by Tommy Rocker Auto Fabrication, and the trunk and rear doors tubbed to fit the monster 26x9-inch Velocity 725S wheels. Tires are an equally-ridiculous 275/25-26 size from Fullrun, and look just right disappearing deeply into the fenders at full drop. Martel has also shaved the gas door and rolled the inside of the fenders, as well as handled the body work and the painting of the roof gloss black.

The result of all of the love lavished on the exterior is a slick sort of hunkiness; it looks like a Dub toy found at a Toys “R” Us. It makes an impression without making a sound. At this point, the car sat for a while while Griffith considered possible interior modifications.

c no evil pas chrysler 300c 3 Watermarked

Enter Industry Auto Designs and the Phoenix Gold Builders Challenge. Industry Audio Designs had just been approved for the Phoenix Gold contest and Andrew Evers, the CEO of IAD, was looking for a nice car with a virgin interior. “When we heard about the challenge and were approved, we hit all of our outlets – friends, family and looked at shop cars as well as the car clubs we work with. We did some interviews, looking for a common enough vehicle that everyone could relate to and be able to have freedom with on the install.”

Evers knew Griffith from his work on past project vehicles, so it can be considered a match made in heaven. The only fly in the ointment was they would have only 30 days to complete a contest-winning audio installation. Impossible, right? Wrong.

c no evil pas chrysler 300c 4a Watermarked

To begin, they stripped the insides to the bare walls and removed the rear window so that four Phoenix Gold Ti10D2 subwoofers could be mounted in the rear deck on angled mounts, and the enclosure below them built with a clear acrylic “pass through window” into the interior. This meant the rear bench seat would have to be converted into captains chairs. Since they were going that far, they went a step further and did a complete color change from the OEM tan to blue suede and black vinyl and leather for the seats and all of the interior panels. The hard trim pieces are repainted blue to match the exterior finish with a “hydro graphic” to finish it off with a silvery pattern that also migrates to the steering wheel. Other nice touches include smoked, back-lit gauges and remote-mounted PG bass control.



More Vehicle Features

White Hot: Mike Essa's 2004 BMW M3

Mike Essa has played out a real life version of Goldilocks and the Three Bears when it comes to his BMW Formula Drift cars. His first E92 chassis had a very long 108-inch wheel base, was very heavy, and had…
Read More

Slippin' Sideways: Mobil 1 FD Camaro

P rofessional drift racer Ryan Tuerck’s story begins not with cars, but with bikes. The New Hampshire native always seemed to have an itch for speed, putting it to good use initially with BMX and Motocross. When you were just…
Read More

Don't be a H8R: 360 Fabrication's 1964 Lincoln Continental

Cruiser. Gangster. Thug. The sight of an all-black 1964 Lincoln Continental immediately conjures images of The Godfather and big gold jewelry. This Lincoln plays right into that theme. Known as the "H8R," this build is replete with a gangster-themed design.…
Read More

The Mistress: Gary Collins' 2002 BMW 330ci

Ever see those motivational posters about life subjects like ‘Procrastination’ and ‘Ambition’ as simple picture with some proverb or quote to motivate people. Usually they hang on the wall of the office go-getter who is about as charismatic as the…
Read More

Throw Down: Rich & Julia's 2010 Chevrolet Camaro SS

Written by Dave Pankew | Photos By John Jackson The crew over at Status in Rockwall, TX wanted to create a SEMA project that would get noticed. The owners of the shop, Rich and Julia Stokes had to think outside…
Read More