New Yokohama Tire Corporation Video Refocuses on Tips For Reading Sidewalls

Yokohama Tire Corporation’s latest installment of its consumer education-focused video series – “Tire Tips” – features an updated version of how to read a tire’s sidewall. The video, posted on YouTube, is the seventh edition in the series that began in 2010.

“Understanding the information on the sidewall of a tire is very important for selecting the appropriate replacement tire,” said Fred Koplin, Yokohama director of marketing communications. “However, many consumers are not familiar with what the sidewall markings mean. By explaining them, the video educates viewers so they can more confidently make informed tire purchases.”

Koplin said future Tire Tips videos will continue to provide suggestions to  consumers on ways to get the most out of their tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

New Ford F150 EcoBoost Turbocharger Upgrade Now Available

PRECISION TURBO AND ENGINE has teamed up with Walsh Motorsports to offer a turbocharger upgrade service for the Ford F150 EcoBoost engine. Precision’s Ford F150 EcoBoost turbocharger package, available exclusively through Walsh Motorsports, upgrades the…
Read More

Concept Chameleon Headrest Video Screens

When it comes to adding cool accessories to our cars, convenience counts for a lot. And realizing that, the good folks over at Concept Enterprises have added the ultimate in convenience to their lineup of…
Read More

Excalibur AL-1920-EDP

The AL-1920-EDP comes with a ton of standard features and flexible installation capability, such as :• 2-way touch screen controller• 4 button transmitter included• Multi-vehicle capability• Low temp auto start• Low voltage auto start• Run…
Read More