New Yokohama Tire Corporation Video Refocuses on Tips For Reading Sidewalls

Yokohama Tire Corporation’s latest installment of its consumer education-focused video series – “Tire Tips” – features an updated version of how to read a tire’s sidewall. The video, posted on YouTube, is the seventh edition in the series that began in 2010.

“Understanding the information on the sidewall of a tire is very important for selecting the appropriate replacement tire,” said Fred Koplin, Yokohama director of marketing communications. “However, many consumers are not familiar with what the sidewall markings mean. By explaining them, the video educates viewers so they can more confidently make informed tire purchases.”

Koplin said future Tire Tips videos will continue to provide suggestions to  consumers on ways to get the most out of their tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

PRL Motorsports 2006-2015 Honda Civic Si Intake Systems

PRL’s hand-made cold air / short ram intake systems for the 8th and 9th Gen Civic Si are some of the top selling and performing systems in the Honda performance community. Each system is constructed…
Read More

EBC Brakes: Bluestuff Pads and USR Rotors

While many enthusiasts believe the only way to achieve effective braking is to use some ridiculously huge multi-piston system with a rotor that won’t even fit inside an 18-inch wheel, there are better options available.…
Read More

PUMA® Revs Its Engine for GUMBALL 3000 Rally

Westford, Massachusetts (April 30, 2010) – After two successful partnerships with Gumball 3000 Rally in 2008 and 2009, PUMA® hits the pavement for round three as the exclusive sportlifestyle sponsor of this year’s rally. From…
Read More