New Yokohama Tire Corporation Video Refocuses on Tips For Reading Sidewalls

Yokohama Tire Corporation’s latest installment of its consumer education-focused video series – “Tire Tips” – features an updated version of how to read a tire’s sidewall. The video, posted on YouTube, is the seventh edition in the series that began in 2010.

“Understanding the information on the sidewall of a tire is very important for selecting the appropriate replacement tire,” said Fred Koplin, Yokohama director of marketing communications. “However, many consumers are not familiar with what the sidewall markings mean. By explaining them, the video educates viewers so they can more confidently make informed tire purchases.”

Koplin said future Tire Tips videos will continue to provide suggestions to  consumers on ways to get the most out of their tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

MSD Delivers More Spark to Coyote

The all new Ford 5.0L Coyote engine is hot, but MSD now offers a coil that will make it even hotter! MSD developed a replacement coil that incorporates improved windings and material to increase the…
Read More

Hot Rod Power Tour Dyno Challenge, co-sponsored by E3 Spark Plugs, Announces Winners

Ponte Vedra, FL (July 2, 2010)... Each year the Hot Rod Power Tour takes cities by storm as thousands of hot rodders and enthusiasts, also know as Long Haulers, participate in the Hot Rod Power…
Read More

Unitronic Carbon Fiber Intake System With Air Duct For VW/Audi 1.2/2.0 TSI Gen3 (MQB)

Unitronic developed a Carbon Fiber Intake System that maximizes performance of vehicles equipped with the 1.8/2.0 TSI Gen3 (MQB) engines. This translates into an intake system that is sure to perform to the maximum, providing…
Read More