Show It Off at SEMA Truck Logo

Premium synthetic lubricant manufacturer Royal Purple announced today the addition of separate car and truck classes for its third annual Show It Off at SEMA contest. Beginning August 1 for truck owners and August 15 for car owners, enthusiasts can enter to win the opportunity to have a vehicle featured at the 2013 SEMA Show in Las Vegas, courtesy of Royal Purple.


The truck portion of the contest will be hosted on the Royal Purple Inc. Facebook Fan Page, with entries accepted August 1 – 8. The five finalists will be determined by Royal Purple and will have the opportunity to submit additional photos of their vehicles as well as a detailed spec list for the judges’ review. The winning truck will be selected by a panel of editors from several leading truck publications and will be revealed on the Royal Purple Inc. Facebook fan page on August 26.

The Show It Off at SEMA car contest will also be hosted on the Royal Purple Inc. Facebook Fan Page, with entries accepted August 15 – 22. Much like the truck class, the five car finalists selected by Royal Purple will be able to submit detailed spec lists and additional photos of their car for the judges’ review. The winning car will be chosen by a panel of judges consisting of both automotive media and last year’s contest winners, Todd Foust (1965 Ford Mustang) and Dennis Rostenbach (1970 Plymouth Road Runner). Royal Purple will announce the winning car on September 6 on the Royal Purple Inc. Facebook fan page.

“Royal Purple has an incredibly diverse customer base that includes enthusiasts of just about every type of vehicle imaginable,” said Royal Purple Communications Specialist Marlena Solomon. “By adding this new truck class, it enables thousands more enthusiasts to be a part of our most successful contest.”

In addition to the opportunity to display a vehicle at the 2013 SEMA Show in Las Vegas, Royal Purple will cover car registration fees, provide two (2) badges for the show, Royal Purple wearables, and host a dinner with each of the winners as guests of honor.

The SEMA Show is a trade event for automotive industry professionals and is not open to the general public. As the world’s premier automotive specialty products trade show, the SEMA Show brings the industry’s brightest minds and hottest products to the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events and networking opportunities. In 2012, The SEMA Show drew more than 60,000 domestic and international buyers.

Redline 2011 Season Opener

Willow Springs is a renowned 2.5-mile, 9-turn big track, that allows drivers to really go all out. And what better place to set up headquarters for a Motorsport series than right here at the track. No, we’re not talking about a pop up tent but rather the crew at Redline Time Attack, who have made this their home. What better place to throw a massive event for their 2011 kickoff than their home track.     With all of the media fanfare, marketing efforts and TV deals Redline has sparked a lot of interest this season and the season opener…

CSCS Round 5 2013: Cayuga, ON

CSCS: Round 5 was hosted at Toronto Motorsport Park in Cayuga, ON on September 22, 2013.…

2012 OPTIMA Ultimate Street Car Invitational Captivates Sold Out Crowd

The fifth annual OPTIMA® Ultimate Street Car Invitational, presented by K&N Filters and Royal Purple, brought in massive crowds with a sold out event, more thrilling moments and record times, ultimately crowning Mark Stielow and his custom 1967 Chevrolet Camaro as the 2012 OPTIMA Ultimate Street Car. It was a year for close competition with the top two participants separated by a single point and a tie for third place overall. Additionally, there was a more diverse showing of vehicles this year with nearly 20 percent of the field falling under the import category. The OPTIMA Invitational packed the grandstands…

Waterfest 2011: Englishtown, NJ

Since 2002 Englishtown, New Jersey has been home to the largest water-cooled, VW and Audi show in the planet, known as Waterfest. As thousands of VW and Audi enthusiasts flock to this small town for 2 days of show, go and after hours mayhem. The organizers of Waterfest never disappoint with tons of activities jammed packed in one weekend. On opening day, what seemed like a mile long of enthusiasts lined-up, eager to see the latest creations of the top VW and Audi builders as they competed in the Town Audi Show Car Event. To name a few, builders like…