30 November 2012
On November 28th, RECARO held a reception on the first night of the 2012 Los Angeles Auto Show. The objective was to invite enthusiast and mainstream media, OEM representatives, tuning shops, aftermarket suppliers, tire manufacturers and automotive partners to meet the RECARO team.
Markus Kussmaul, Vice President of RECARO North and South America, was in attendance to give a short speech on the company's success and future North Americian expansion plans.
RECARO wanted to highlight its heritage and emphasis on safety; not only did the reception feature the infamous Mitusbishi Lancer Evolution that crashed and rolled nine times at the Devil's Playground at the Pikes Peak International Hillclimb this year. Of course, driver Jeremy Foley and navigator Yuri Kouznetsov were in attendance as well - alive and well no doubt - to view a short video was played that showed the graphic crash footage. Check out the crash.
The outdoor reception had a fantastic turnout in spite of rain and several other competing auto show parties and receptions nearby, with automotive industry guests and media staying until long into the night. Notable attendees included world renowned drivers Ken Block, Tanner Foust, Bucky Lasek, Vaughn Gittin Jr. and Tommy Kendall, as well as representatives from Cadillac, Mazda USA, American Honda Motor Company, Toyota, Porsche Motorsports North America, Skip Barber Racing School and D3.
A Forza Horizon gaming station was set up for guests to play the special RECARO Rush portion of the game exclusively available on the Xbox 360 console.