07 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

Burton Hughes has owned a handful of high-end cars, from a Hummer H2, to a Range Rover, and even a Lamborghini Gallardo. Instead of buying another expensive, luxurious ride back in 2013, he decided to take on an “underdog” project, and picked up a 2013 Hyundai Genesis coupe.

Falling in love with the simple Korean sports car’s body lines, Hughes went into the project with a vision. It took a couple of years for the aftermarket supply of parts to catch up to his plans, but as soon as they left R&D, he was ordering them.

“All the names that I’ve been called and heckling I received from peers helped fuel my drive to build this car into what it is today!” he laughs.

10 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM


PASMAG: Do you have any prior build experience?
Burton Hughes: I had some custom work done to my CLS63 Benz a few years ago but I really didn’t know what I was doing. I had everything blacked-out (murdered), powder-coated the AMG BBK red and installed a custom trunk setup with JL W7 subwoofers with everything tucked away nice and neat, in a ported box and backlit with LEDs - which gave it a really clean look. I added 20-inch staggered Antera wheels, with a custom carbon fiber front splitter, to complete the look.

What got you into building in the first place?
Since I can remember, I’ve loved cars and motorcycles! So it was a natural progression as I grew older that I was going to have my hand in both!

What is your favorite aspect of the build?
To take a car and truly make it your own! When people see my car they already know who it belongs too! They know the car from IG before they know who the owner is! (Hahaha) I love the “built not bought” term and how as the build progresses it’s always being tweaked, and your vision changes as you go along; almost organic in a way.

Were there any major challenges you experienced in the build?
Yes, it was very frustrating! No one wanted to work on the Genesis until I came to Tampa and English Touch Performance (Rob) reached out and informed me that they exclusively work on the Genesis Coupe platform. Pretty much after my first conversation the rest was history! I am very thankful for them helping with all of the Engine/Performance modifications where everyone else told me no!!

What were your original intentions with the build?
Show and Go

Why did you choose certain brands for your build?
I chose to go a different way with my build and thought about it for 'performance' and 'styling' to be cohesive. I also chose to work with some lesser known brands and instead of buying a complete kit, I “Frankensteined” several pieces together to make my car unique and not like all the other Gen Coupes out. (UNR Wide-Body kit isn’t very well know and isn’t super aggressive with bodylines)

What influences or inspiration helped you over the course of your build?
To be honest, I feel like myself and a few other BK2 owners were the first ones to pioneer the new generation of our cars. So my vision with this car really came from my own imagination.

Is there anything personal or about the build that you would like readers to know?
I was called some pretty mean names and made fun of relentlessly for choosing to mod/build this Hyundai. I liked the car; I wanted to build it and despite all the “nay sayers”, I’m glad I didn’t choose to go with a more popular car or something more mainstream. I’ve always felt like an underdog in life, so in a weird way I felt like this car was sort of an extension of my self in a way.

I am a fitness model/cover model in one facet of my life, and when I told family and friends that I wanted to start strength training in the beginning and see if there was a possibility in making this a career people were doubting and trying to tell me that “you don’t have the bone structure” or “that’s stupid! You’ll make a fool out of yourself”. Whenever someone tells me I can’t, I’d rather die than give up! I am now a professional Fitness/Physique Model and have been able to travel the world doing photos shoots, being featured in magazines and book covers. So needless to say, I was able to prove them wrong!

12 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM


Owner: Burton Hughes
Vehicle: 2013 Hyundai Genesis Coupe
Location: Saint Petersburg, FL
Car Club: Team Outcast

Facebook: Burton Hughes
Instagram: @3.8t_rspec
Twitter: @BurtonHughes

04 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

Precision Turbo 6266 Ball Bearing Gen 2
Turbokits.com FMIC
Killer Glass glass radiator hose
Forge BOV
TurboSmart Compgate 40
K&N air filter
Uniq Performance Stage 2 Radiator Shroud/Fans
Mishimoto Performance Aluminum Radiator
Custom Ported and Polished Intake Manifold
Devils Own Water/Methanol Kit
Devils Racing WOT Box

11 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

ARK Performance Grip
Turbokits.com custom header
ARK Performance H-Pipe
ARK Grip exhaust tips

05 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

ECU tuned by BTR-CC
Snow Performance VC-20 Controller
GFB Geforce II Boost Controller

Competition Clutch Stage 4

01 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

InfiniteWerks RX-5 Convex wheels - 20x9 +18 (f), 20x11.5 -2 (r)
Federal 595EVO tires - 225/35/20 (f), 275/30/20 (r)
Brembo drilled/slotted

09 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

Airlift Performance Air Struts
Airlift Performance 3P Management
ARK performance strut bar

06 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

ARK Performance Solus Front Bumper
ARK Performance C-Fx Carbon Side skirts
VIS Racing AMS Carbon Fiber hood
VIS Racing VIP2 Carbon Fiber Diffuser
Battle Areo Duckbill
RK Sport Carbon Fiber Roof
G4 Werks - Carbon Fiber Side Mirrors
ATQ Coilover Covers
APR Performance Carbon Fiber Front Splitter
Carbon Fiber Engine and Fuse Box Covers
UNR Wide Body Kit
Matte Metallic Blue - KPMF Wrap
Custom Painted Engine Bay

El Stige Garage Custom Taillights
Quad Projector Custom Head Lights

02 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

Carbon Fiber Overlay Customized Dash
Pro Sport Gauges with Pillar Mount
Corbeau Sportline RRB seats
Corbeau 4-point retractable harnesses
East Coast Trendz diamond leather with gold stitching floor mats
Cipher harness bar

Kenwood DDX-6902S head-unit
Hertz Mille Pro speakers

08 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

Corbeau USA
InfiniteWerks Wheels
R1 Concepts
Sick Speed
English Touch Performance

English Touch Performance - Tampa, FL
J. Nutter Designs - Columbus, OH
Columbus Car Audio - Columbus, OH
Tampa Autosport - Tampa, FL
Uneek Rides - Tampa, FL

03 Burton Hughes 2013 Hyundai Genesis Coupe PASMAG KDM

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