DSC_6832WEB

THE ESSENTIALS

Name: Jose Rosado        
Company: JoRoFoto Photography
Location: Philadelphia, PA
Website: www.jorofoto.com
Twitter: twitter.com/therealjorofoto
PASNATION Username: JoseRosado


JRF_3978WEB
The Interview

PAS: Who is “Jose Rosado”?
Jose Rosado: I’m a 100% Puerto Rican commercial/editorial photographer, Boriqua represent! I’m a funny, outgoing person who loves to travel, meet new people, and generally have fun. I like playing sports like football, baseball and cycling.

PAS: Where are you from?
Jose Rosado: Originally from NY, but now living in South Philly.

JRF_6125WEB

PAS: Did you go to school to study photography?

Jose Rosado: Nope, I actually went to Lona College for Advertising, and then got my MBA in Marketing from Lona as well. Tried to round out my education and better myself on the business side of photography, since I knew I could learn the technical stuff myself, just from reading books and shooting.

PAS: How did you get into photography?
Jose Rosado: I always was very artistic, focusing on drawing and painting growing up. And in college, while taking some painting classes in my free electives, I was encouraged by my professor to take a photography class and ending up loving it.

JRF_6144WEB

PAS: How long have you been a photographer?

Jose Rosado: I’ve been a photographer for about 4.5 years now.

PAS: How would you describe your style?

Jose Rosado: Hmm that’s a good one, because I don’t think I have a very unique style, but people are always telling me the opposite, so I’d have to say it’s a mix of glamour, editorial and fashion stuff. I use various lighting techniques from one kind of photography in another genre just to mix things up a bit and people notice.

JRF_6214WEB

PAS: What sort of equipment and software do you use?

Jose Rosado: Well, as far as camera stuff I shoot primarily with Nikon and various Nikon, Sigma and Tamron lenses. With regards to lighting, all AlienBee lighting equipment, and I edit with Adobe Photoshop CS4, Lightroom 2, and Bridge CS4 with a Wacom Intuos 3 Tablet for retouching.

PAS: Where is your favorite location to shoot pictures?

Jose Rosado: I do love to shoot beach stuff only because I love going out to gorgeous locations to shoot models. And of course it also gets me out of the regular studio stuff that I find boring.

JRF_7394WEB

PAS: Are you a MAC or PC user?

Jose Rosado: I’m a Mac guy, but not nearly cool enough.. lol.

PAS: What has been your most memorable assignment or vehicle/model to work with?
Jose Rosado: It’d probably have to be shooting on-location in Queens and Brooklyn, NY with Jessenia Vice and Mileena Hayes for Lowrider GIRLS last year. As they say, shooting on location is all about whatever can go wrong will! And it was quite an experience producing the shoots and getting all the people needed to work an editorial shoot, and of course the car owners as well for the lowriders. But we’re primarily problem-solvers as photographers so we got through it and came out with some awesome shots for the magazine as well as my port.

Kerri-retouchWEB

PAS: What would you say to other enthusiast photographers out there who aspire to become a great photographer?

Jose Rosado: I’d say to really just keep shooting. I can honestly say that after a few years, I always learn something new every time I shoot no matter how small or big; you’re never done learning in a field like photography with tastes and technology that’s constantly changing. In the beginning shoot everything you can until you get a feel for what you like, then use the networks you already have in place to try and get work; ie. Family, work colleagues, people in hobbies you may have had before photography like cars, paintballing, music, etc. Being good in photography is important, but you’ve got to network in order for people to actually see your work!

DSC_3465WEB JRF_4027WEB
JRF_6274WEB JRF_6998WEB

 

Related Features

Modified Muscle: Neil Tjin's Ford Mustang GT

Written by Jordan Lenssen | Photos by Gene Tjin Neil Tjin’s tuning experience stretches across generations, starting with the beloved Bomex body kits that started the tuning revolution in the mid-1990s. His work has been seen on countless builds that…
Read More

Heavyweight

When it comes to bold moves from the Japanese automakers in the sports car arena, you don’t have to look much further than the Toyota Supra. Sure, the Skyline GT-R was causing the most damage on touring car circuits around…
Read More

Honda VIP: Acura TL Type-S

Honda purists are by far the most loyal brand fans in the automotive world – be it as enthusiasts, track drivers or builders. Starting off young most Honda fans start with a beat up Civic on which they learn the…
Read More

BRAVE HEART

Ask any Nissan enthusiast and they will tell you an S-Chassis cars should be powered by a turbo-4. Not an NA truck motor and certainly not a V8 but an SR20 with a small, responsive turbo hanging off it. But…
Read More

Undercover Brother: Jason Young's RB25 1993 Ford Mustang LX

Text by Mike Semira. Photos by Luke Munnell For several years, I’ve heard the urban legend about a group of automotive mad scientists capable of injecting turbocharged Nissan performance into almost any possible platform. The most interesting part about this…
Read More