Over 300 new products. Ridgeline Lubricants expanding product line.
We had a great time checking out Ridgeline Lubricants’ first ever SEMA booth at the SEMA 2022 show! Tom McClary, the Director of Lubricants and Specialty Products at Ridgeline was nice enough to show us around, and explain to our audience that Ridgeline Lubricants was founded in Denver, Colorado. It quickly expanded into Canada and the Caribbean, and the product line expanded along with their geography to include washer fluid, ATF, DEF, antifreeze and more.
Ridgeline also had the most fun booth thanks to their blackjack table - very appropriate for Vegas. Their poker chips were branded with their website QR code, and winners got Ridgeline prizes if they managed to beat the dealer! You can be our Editor, Adam Gordon, took a seat at that table, and won!
Video footage from Mikey Dang (@photo_md)
As seen on PASMAG's Tuning 365 TV Show (Season 3 Episode 16) on REV TV.