Ceremony Marks Start of Subaru BRZ Production

Ceremony Marks Start of Subaru BRZ Production

A special ceremony held today at Subaru’s Gunma factory in Ota-city, Japan, marked the start of production of one of this year’s most anticipated new models, the Subaru BRZ and Toyota GT 86.

The landmark event in the collaborative agreement between Subaru’s parent company Fuji Heavy Industries Ltd (FHI) and Toyota Motor Corporation (TMC) was attended by the presidents of both corporations.

Subaru’s Gunma Main Plant, which will produce both the Subaru and Toyota versions, has undergone a significant re-fitting to cope with the extra capacity. Subaru plans to produce the Impreza at the same plant by March 2013.

FHI President Yasuyuki Yoshinaga commented: “This car symbolises our corporate strategy in two significant aspects: good progress in our alliance and advancement of our ‘select and focus’ approach. The start of production today made a huge step for us, but it is not our end goal. By constantly refining both models, FHI and TMC hope to nourish each model to be loved by customers all over the world for a long time to come.”

TMC President Akio Toyoda said: “The Subaru BRZ and Toyota 86 could not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005. Now I’m delighted to see that our alliance bore fruit.”

Related Articles

Mazzei Formula: David Mazzei's 1993 Mazda RX-7 Mazzei Formula: David Mazzei's 1993 Mazda RX-7
Photography by Cade Garrett (@cxde) The RX-7 with the heart of Le Mans and the soul of Formula 1 Do you remember the days of 1990s Formula 1?...
Driven Show’s Two-Way Tie: 2018 Championship Driven Show’s Two-Way Tie: 2018 Championship
(Photo: L-R; Ian Lambert, Mike Beaumont, Rajan Sandhu) Photography by Thomas, Connor Smith (@cjs.06), Lauren Verhulst (@laurenfrotch) Tour...
AEM Performance Electronics CD-5 & CD-7 Carbon Flat Panel Dashes Available Now AEM Performance Electronics CD-5 & CD-7 Carbon Flat Panel Dashes Available Now
AEM has released flat panel versions of its popular CD-5 and CD-7 Carbon Digital Dash Displays that make them perfect for flush mount installation...
Front Runner: Jesus Sanchez's 2005 Acura TSX Front Runner: Jesus Sanchez's 2005 Acura TSX
Photography by Raul Escoto (@rve_media) One thousand eight hundred and thirty seven online votes. One thousand seven hundred physical votes.&...
Two-Door Time Machine: CAtuned’s E30 Throwback Two-Door Time Machine: CAtuned’s E30 Throwback
Photography by Naveed Yousufzai It’s the summer of 1990 and it’s a bit spicy out. Leaving the 7/11 with the door chiming behind you, refreshing...
Eibach PRO-KIT: 2011-2015 Chevy Volt Eibach PRO-KIT: 2011-2015 Chevy Volt
Now available for your Volt, the Eibach PRO-KIT performance springs deliver upgraded performance and ride comfort using our progressive spring...