It's been nearly four decades since the FIA World Rally Championship (WRC) graced U.S. soil, with the last event held in Olympus, Washington in 1988. This hiatus might soon end, as Tennessee Rally USA takes significant strides to bring WRC back to the United States. Following a successful demonstration, which covered 118 competitive miles across eight stages in Cherokee National Forest and Chattanooga, Tennessee, hopes are high for a revival of this electrifying motorsport on American turf.
The WRC is a rapidly growing international phenomenon, continually seeking fresh, exhilarating locations to captivate fans. Earlier this month, WRC organizers inked a ten-year contract with Saudi Arabia, marking the sport's return to the Middle East after a twelve-year absence since Jordan's 2011 event. Now, the spotlight is on the U.S. market to determine what it takes to reintroduce WRC stateside, inspired by the rapidly growing American enthusiasm for Formula 1, showcased by new circuits in Miami and Las Vegas. A potential WRC may return as soon as spring 2026 or 2027.
Understanding the critical importance of the U.S. market, WRC isn't merely aiming to stage an event, they aspire to elevate the sport. This means meticulous planning, rigorous testing, and securing substantial funding to ensure fans can relish the rally experience for years to come.
Polk County and Chattanooga present an ideal backdrop for WRC's return, blending the allure of major city markets with a course that stands out in the current championship lineup. The highly technical route demands precision from drivers, featuring challenging gravel stages ranging from eight to twelve miles, winding through dense forests and perilous cliffside roads. This setting promises to push drivers and navigators to their limits.
A pivotal supporter of this initiative is Toyota Gazoo Racing, a major player in WRC and a key sponsor of Tennessee Rally USA's demonstration event. Both entities recognize the immense potential this event holds for the community and the sport alike. The demonstration not only emulated a true WRC event but also introduced a novel fan experience with multiple gallery stages, aiming to attract international vendors and spectators.
The demonstration provided invaluable insights for the next event, scheduled for March 2025, which will focus on addressing areas for improvement.
"We demonstrated at the 2024 event our ability to adapt, execute, and put on a safe rally for competitors, volunteers, and spectators. Our plan for the next event is to scale up, refine our processes, and add more of the entertainment pieces," stated Wes Hill, Rally USA Media Director.
As motorsport enthusiasts, we eagerly anticipate the return of WRC to the U.S. This initiative represents a golden opportunity for gearheads to converge and witness the technical prowess and sheer exhilaration of rally racing firsthand. Let's bring rally back!
Story and photography by Brian Maroney AKA HawaiianBrian (@voidednsx).
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