The SEMA Show returns to Las Vegas from November 4-7, and with it comes one of the most recognizable paths at the Las Vegas Convention Center: Toyo Tires Treadpass. For 12 years, the walkway between the Central and South Halls has become a destination for anyone chasing what’s next in car culture, or for anyone looking for a one-stop look at some of SEMA's biggest and baddest. It’s a special place where an idea gets put on the ground, wrapped in rubber, and debuted for the world to see.
This year, Toyo Tires is debuting 28 builds within that stretch - a curated mix that speaks to the wide spectrum of enthusiast niches under one banner. A full digital companion will launch on the Toyo Tires website, giving showgoers and fans a deeper look at each vehicle, from wheel and tire specs all the way up to the custom details that define them.
A new addition for 2025 brings the miniature world to full scale. Time Capsule - known for diecast models with a focus on authenticity and the stories behind the metal - is creating a life-size “toy box” installation. Inside: a Bisimoto-built 1982 Porsche twin-turbo Kremer K3 935, rolling on Brixton Forged TR17 Circuit+ wheels and Toyo Proxes RTM tires. It’s a nod to the idea that even a dream car starts as something you hold in your hands long before you ever have the keys.
“Treadpass is a celebration of creativity and passion in the automotive world, and we are thrilled for its return this year, marking our 12th anniversary,” said Stan Chen, Toyo Tires USA's Senior Manager of Events, Sponsorships and Motorsports, “We are proud to continue creating a space that showcases amazing builders and delivers a remarkable destination for attendees year after year.”
Collectors will once again be able to track down limited-edition Leen Customs pins, with 10 designs tied to Treadpass builds and a special 11th available during the “Artist’s Meet” with Leen Customs founder Hansel Echeverria on Wednesday, November 5 from 12–1 p.m.
Toyo Tires is also bringing back its partnership with CSR Racing 2 (CSR2) developers NaturalMotion, giving fans the power to vote for their favorite Treadpass build. Whichever one wins will be transformed into a fully playable digital car in the game.
“We are proud to partner yet again with Toyo Tires, one of the most prominent names in the automotive industry, to bring one of the impressive custom-built Treadpass vehicles to our players in CSR2,” said Sam Cooper, Vice President of Games at Zynga. “We were blown away by the response from our fans last year and are excited for racing fans to once more bring their passion to life by voting on their favorite custom car and then taking the winning build into their own hands to race in-game.”
What’s Rolling Into Treadpass?
Every build brings a different personality to the lineup this year. From factory restoration ethos, to radical fabrication and transformations.
Here’s a first look at what attendees will find this November:
1969 Chevrolet Nova - Sean Ramáge, Empire Fabrication
A Nelson Racing Engines supercharged LSX estimates 1,200 horsepower at the core of this Nova, paired with Forgeline GA3 wheels and Toyo Proxes R888R tires. Custom metalwork reshapes the engine bay and cockpit, while the exterior is trimmed and modernized without losing its identity.
1977 Datsun 620 Hakotora - Dylan & Bill Brinkworth
The father-son harmony behind Saisei continues here - a frame-up Hakotora build combining an L33 engine, Redux Racing ITBs, TKX transmission, and a custom cantilever rear suspension. The cab borrows cues from early Skyline design, rolling on deep-set Watanabes wrapped in Proxes R888R.
1988 BMW 528 (E28) - Igor Polishchuk, CAtuned
A supercharged S52 swap gives new breathing room to the E28 platform. BBS RS wheels paired with Toyo Proxes Sport A/S+ set the stance. The look remains clean, but the upgrades underneath the sheet metal tell the real story: custom brakes, suspension, and full interior attention.
1988 Ford Bronco Twin Turbo - Bisimoto Engineering
Bisimoto applies its familiar power-driven approach to a desert-leaning Bronco build. Long travel, beadlocks, Toyo Open Country R/T Pro tires, a fully tuned powerplant, and a FiberWerx Gen-2 Raptor conversion give the vintage Ford a new purpose far outside its original design brief.
1992 Volkswagen Golf GTI - Patience Metal Fabrication
Built around a turbocharged MK4 R32 VR6 capable of four-digit horsepower, this hatch brings its punch to all four wheels through a 4MOTION AWD swap. Proxes R888R tires and wide BBS LM 090 wheels support the aggressive mechanical package, with extensive fabrication from firewall to subframe.
2008 Lamborghini Murciélago LP 640 - John Sarkisyan, S Klub
S Klub creates a Murciélago that reads more like a design prototype than a modified supercar. HRE wheels, Toyo Proxes Sport tires, a widebody skin formed in-house, carbon roof scoop, custom frunk layout, and a full interior redesign - each decision changes the way the platform is understood.
2024 Toyota Land Cruiser - Chuck Hernandez, Showstoppers USA
The newest Land Cruiser gets an aftermarket makeover built for attention: Aimgain widebody, Boldworld Japan air suspension, and polished Bradley Takumi wheels on Toyo Open Country R/T Pro tires. Bride seating completes the rework from trail truck to tailored showpiece.
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