Uber Launches Limited-Time “Uber Drift” Experience in Tokyo
Photo Courtesy of Uber Japan
Uber Japan is bringing drifting to the Uber app with the launch of Uber Drift, a limited-time experience that gives passengers the chance to ride shotgun with professional drift drivers on a private race circuit outside Tokyo.
Available from June 3 through July 1, 2026, Uber Drift is part of Uber’s global “Go Anywhere” campaign, which has previously offered unique experiences such as Uber Safari in South Africa and Uber Balloon in Turkey. The Tokyo-based program marks the first time the initiative has been offered in the Asia-Pacific region.
Developed in partnership with professional Formula Drift drivers, Uber Drift gives participants access to approximately 90 minutes of drifting action at Mobara Twin Circuit in Chiba Prefecture. Guests will experience high-speed drift runs from the passenger seat while professional drivers demonstrate the precision driving technique that has become one of Japan’s most recognizable motorsport exports.
Drifting originated in Japan during the 1970s and has since evolved into a globally recognized motorsport. Popularized through professional competition, video games, and film appearances, drift culture and JDM vehicles continue to attract enthusiasts from around the world. Uber says the new experience was created to provide visitors with a safe and authentic way to experience this uniquely Japanese form of motorsports entertainment.
The experience features a pair of iconic JDM platforms commonly associated with drift culture: the Nissan Silvia S15 and Nissan 180SX. Both vehicles have been specially prepared for drift duty and will be piloted by licensed professional drivers competing in Formula Drift competition.
To simplify the experience for visitors and tourists, Uber includes round-trip transportation from accommodations within Tokyo’s 23 wards via Uber Premium vehicles. The package is designed to provide an accessible way to experience Japan’s drifting culture without the logistical challenges typically associated with motorsports events.
Reservations opened May 27, 2026, with availability limited to four groups per day. Each booking accommodates one to four participants and costs ¥30,000, or approximately $210 USD, per group, including transportation and track access.
Participants can reserve an Uber Drift experience directly through the Uber app by selecting the Uber Drift icon, choosing a preferred date and time, and entering pickup and drop-off locations within Tokyo.
For more information, visit uber.com.
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