Whiteline Performance Centers

Whiteline recently partnered with their East Coast Master Distributor, Turn 14 Distribution, to host WPC training for a select group of shops. The in-depth training led by Whiteline’s R&D Manager Doug Seaton, is designed to bridge the gap between the manufacturer and the installer, making for an improved customer experience.

Your local speed shop or e-store can sell parts for your car but do they really know what they are doing? We can’t count how many times we have heard of “reputable” shops butchering Whiteline_Performance_Centers2installs resulting in wrecked parts, poor performance and sometimes total destruction of your ride! The time has come for shops to step up and improve their knowledge on upgrades, from proper part selection, to tuning ensuring they perform and keep performing.

Whiteline is leading this charge with their Whiteline Performance Center (WPC) program.  A WPC is a factory trained specialist authorized to sell, fit, and tune Whiteline’s broad range of suspension products. Considering the high complexity of today’s chassis set ups, installing new products and hoping they perform as advertised is simply not enough. With the WPC program, Whiteline has set out to improve customer support and education, by equipping their dealers with the knowledge and ability to service and tune a wide range of vehicles at an unprecedented level. WPC training ensures that Whiteline products are installed and tuned properly the first time; every time.

Whiteline recently partnered with their East Coast Master Distributor, Turn 14 Distribution, to host WPC training for a select group of shops. The in-depth training led by Whiteline’s R&D Manager Doug Seaton, is designed to bridge the gap between the manufacturer and the installer, making for an improved customer experience.  Each accredited facility must meet the following criteria:

  • Recognition as performance specialist and tuner
  • Complete shop facility with lift and wheel alignment rack
  • Full range of suspension products available (i.e. coilovers, springs, shocks)
  • Ability to offer technical support (i.e. track set ups, alignment correction)

Whiteline_Performance_Centers3


Currently, there are 21 WPCs in the US and Canada, and that number is growing. For a shop, WPC status can mean the difference between selling a few products with average results and building a widespread reputation among enthusiasts. Factory trained to maximize grip by combining Whiteline products and proper chassis setup, WPCs have something to offer Whiteline_Performance_Centers4street and track drivers alike in motorsports arenas including grip, drifting, and rally racing. In addition, WPC feedback gives Whiteline more market insight, helping them to both improve existing applications and develop new ones.

The WPC program is an extension of Whiteline’s total-vehicle, ‘no bling’ suspension tuning philosophy. Whiteline’s extensive product range includes roll-center kits, anti-lift kits, bracing, bushings, swaybars and endlinks for an impressive list of import and domestic applications. For many chassis, they offer replacements for almost every factory suspension bushing and arm. Whiteline products are designed to complement aftermarket dampers and achieve proper suspension geometry. Access to this range of quality, functional products is just one of the many advantages of the WPC program. W

WPC status offers a number of benefits for shops. WPCs receive the bulk of Whiteline’s regional phone and web customer referrals and are included in their extensive online, print, and contingency marketing programs. These referrals not only help drive Whiteline product sales and installations, but also assist shops in selling springs and dampers or coilovers (which Whiteline does not make). In addition, Whiteline offers their dealers a wide range of print materials, technical documents, and trackside feedback. The WPC program increases brand loyalty, and creates repeat business because of high customer satisfaction from a job done right.

WEST COAST

Evasive Motorsports CA – www.evasivemotorsports.com

GST Motorsports - CA - www.gstmotorsports.com

LIC Motorsports – CA – www.licmotorsports.com

Muellerized - CA- www.muellerized.com

RobiSpec – CA – www.robispec.com

Works - CA- www.worksmotorsports.com

 

EAST COAST

AMS Performance – IL – www.amsperformance.com
ECS Performance – CT – www.eastcoastswappers.com

Forged Performance – GA – www.forgedperformance.com

IAG Performance - MD  - www.iagperformance.com
Mach V Motorsport – VA – www.machv.com

Performance Motorsports – NY – www.rubioracing.com

Turn 14 – PA - www.turn14.com

 

MID WEST

AMS Performance – IL – www.amsperformance.com

Never Enough Auto – MI – www.neverenoughauto.com
Pure Tuning – OH – www.pure-tuning.com

Touge Factory – IL – www.tougefactory.com
Turn In Concepts – OH – www.turninconcepts.com


SOUTH

Alamo Motorsports – TX – www.alamoautosports.com

 

CANADA
Lightspeed Innovations – Red Deer, AB – www.lightspeedinnovations.com
Dales Alignment – Vancouver, BC – www.dalesmotorsport.com

 

Whiteline_Performance_Centers5

The partnerships Whiteline has made through the WPC program is a huge step towards becoming a serious performance hub. The WPC members vast product offering, large inventory, and top-notch customer service combined with Whiteline’s expertise, extensive product line, and dealer support are a winning combination that can take any performance shop to the next level. For enthusiasts, from newcomers to seasoned veterans, buying from a WPC is more than just parts; it’s an all-access pass to the knowledge of thousands of laps and countless hours of R&D.

 

Source:
Whiteline
Supension Products
www.whiteline.com.au

Turn 14 Distribution
Whiteline East Coast Master Wholesale Distributor
www.turn14.com

 




Related Articles

Whiteline Expands Suspension Upgrades for EVs Whiteline Expands Suspension Upgrades for EVs
As the electric vehicle (EV) market continues its rapid expansion, the demand for specialized aftermarket parts grows. Whiteline, a revered name in...
Whiteline Grip Series Kit for VB Subaru WRX Whiteline Grip Series Kit for VB Subaru WRX
Unleash your Subaru WRX's true potential with Whiteline's VB Grip Series Kit (GS1-SUB011). This isn't just a suspension upgrade package; it's a game-...
Whiteline - Offset Strut Top Kit for Mk7 VW MQB Platform Whiteline - Offset Strut Top Kit for Mk7 VW MQB Platform
KCA476 - Offset Strut Top Kit for Mk7 VW MQB Platform by Whiteline Whiteline offset strut tops allow for extra negative camber and positive caster to...
Still Climbing: Sherwin Pacquette's 2015 Mitsubishi Lancer Evolution Still Climbing: Sherwin Pacquette's 2015 Mitsubishi Lancer Evolution
Sherwin Pacquette’s Hill Climb Evo X Makes Waves You’re standing at the side of a hillclimb event with the wind in your hair. Suddenly a black,...
Learning Curve: Eric Chob's 1998 Lexus GS300 Learning Curve: Eric Chob's 1998 Lexus GS300
A transition from lightweight and nimble drift cars to the big body big leagues, and all that comes with it. For our readers who immerse themselves...
TuneUp: Adam Gordon's Favorite Custom Builds from SEMA 2021 TuneUp: Adam Gordon's Favorite Custom Builds from SEMA 2021
Here were some of Adam Gordon's favorite custom builds from the 2021 SEMA Show. What were some of your favorites? @brianscotto @hooniganracing -...