DPS Automotive Wins SEMA PRO Cup Challenge Award at 2021 SEMA Show

Event News
DPS Automotive Wins SEMA PRO Cup Challenge Award at 2021 SEMA Show
Accessorized Volkswagen Atlas represents best package to appeal to mainstream consumers

DIAMOND BAR, Calif. (Nov. 5, 2021) – DPS Automotive, an automotive restyling shop in Arlington Heights, Ill., is the winner of the second SEMA Professional Restylers Organization (PRO) Cup Challenge. DPS Automotive won the award for creating an accessory package for the 2022 Volkswagen Atlas that has wide consumer appeal.

The program, which encourages customization of new-model cars and trucks for mainstream consumers, showcases restyling packages that are easy to replicate and demonstrates potential profitability for both restylers and dealers. The Volkswagen Atlas includes a full satin blue wrap with interior accents, custom Wheel Pros 21-inch wheels, Rosen Electronics dual rear seat tablets, and lowering springs.

“We are pleased to present DPS Automotive with an award that highlights the benefits and opportunities that come with vehicle accessorization,” said Josh Poulson, PRO Chair and Owner of Auto Additions. “Not only did DPS Automotive build a one-of-a-kind creation, but it presented a revenue opportunity for restylers and dealers that they can now incorporate in their own businesses and shops.”

The competition took place at the SEMA Show and featured seven restylers showcasing a package for a popular new-model vehicle that would take less than 40 hours to execute and cost no more than $12,500. Packages are judged on their mass appeal, ease to replicate, and potential profitability. 

Other companies competing in the PRO Cup Challenge included Auto Image, 2021 Ford F-150; Integrity Customs, 2021 Jeep Gladiator; On The Rocks 4x4, 2021 Chevrolet Silverado; City Kia/Vaccar Co., 2021 Kia Sorento; and Crush Customs, 2021 Kia Telluride. Automotive Concepts won the Fan Favorite Award for their accessorized 2021 Ford Bronco.

The PRO Cup Challenge encourages customization of new-model vehicles and raises the awareness of vehicle accessorizing to the general public. It also encourages dealers to work with restylers to offer accessory packages, as a means for increasing sales and profits. 

To learn more about the SEMA Professional Restylers Organization (PRO), visit www.sema.org/PRO.  

Related Articles

MCP Pre-Preg Carbon Fiber Spoiler for Tesla Model 3/Model S MCP Pre-Preg Carbon Fiber Spoiler for Tesla Model 3/Model S
Mackin Carbon Products’ pre-preg carbon fiber spoiler for Tesla Model 3 and Model S is available in three different types of carbon fiber: wet carbon...
Renault R5 Turbo 3E E-Tech Renault R5 Turbo 3E E-Tech
After some intriguing teasers, Renault Group revealed the R5 Turbo 3E E-Tech, a 100% electric tribute to the iconic Renault 5 Turbo 2 which is...
No Doors. No Care.: Christopher Simpson's 2008 Nissan 350Z No Doors. No Care.: Christopher Simpson's 2008 Nissan 350Z
With no intentions in modifying the 2008 Nissan 350Z much, the tide turned for Christopher Simpson when he was rear-ended in an accident. He started...
Tofu Auto Works Miata Speedtail Hardtop Tofu Auto Works Miata Speedtail Hardtop
This comes courtesy of Chris Watson aka Tofu Auto Works from New Zealand. As you can see he is about the Miata life. These are two of his cars; the...
Sekanskin Poser Nissan GT-R Wrap Sekanskin Poser Nissan GT-R Wrap
Sekanskin is a local wrap company and they do incredible work. One of the most recent projects is with my friend, imw8ng4u. He worked in collaboration...
Brian Requeno: Honda Civic EK Hatchback Custom Engraved Valve Cover Brian Requeno: Honda Civic EK Hatchback Custom Engraved Valve Cover
Brian Requena is a local favorite in Toronto with his EK Honda Civic Hatchback. He wins awards at every single show, and he’s a humble dude! In one of...