Big news for the automotive world came out of PRI today. In a significant development for fellow motorsports enthusiasts, Formula DRIFT and GRIDLIFE have announced a collaborative event! The collaboration will be for FD's second round event at Michelin Raceway Road Atlanta, set for May 8-10, 2025. This partnership aims to deliver a diverse and engaging experience for fans in the Southeast.
The weekend will feature both the PRO and PROSPEC Championships from Formula DRIFT, including practice sessions, tandem seeding bracket qualifications, Top 32 competition heats, and driver autograph opportunities. Complementing this, GRIDLIFE will introduce its Time Attack, GLTC Touring Cup, and Rush SR series to the event. A standout attraction will be the GRIDLIFE Full Course Drift, allowing drivers to drift the entire 2.54-mile, 12-turn track. With top drivers already present, this segment is poised to be a highlight of the weekend.
Road Atlanta holds a special place in Formula DRIFT's history, being the only track consistently featured throughout its 22-year tenure. Known for its fast course set within a natural amphitheater, it remains a favorite among fans and drivers alike.
Ryan Sage, President of Formula DRIFT, expressed enthusiasm about the collaboration: “Our Road Atlanta event has always created a festival environment, but with today’s announcement we’re able to build the action, entertainment, atmosphere and excitement to even greater heights. Combining FD and GRIDLIFE will bring together the best drivers, most incredible cars and, perhaps even more importantly, the most influential and progressive minds in the industry.”
Chris Stewart, President and Founder of GRIDLIFE, echoed this sentiment: “The return of GRIDLIFE to Road Atlanta in partnership with Formula DRIFT marks an exciting milestone for both organizations. Ryan Sage and I have always shared a vision for uniting our communities through shared experience, and this collaboration reflects our symbiotic relationship. Together, we’re creating an unforgettable weekend that celebrates the best contributions of GRIDLIFE and Formula DRIFT to motorsports culture.”
This joint venture between Formula DRIFT and GRIDLIFE is set to offer a comprehensive motorsports festival - this will be one for the ages.
For more information, and to keep an eye out for ticket drops, visit FormulaD.com
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