Kenda Tire is making waves in the drifting world, announcing a three-year contract extension with Formula DRIFT and unveiling a powerhouse driver roster for the 2025 season. After an impressive third-place finish in the 2024 Tire Cup—just a year after joining the series—Kenda is setting its sights even higher.
Leading the charge in 2025 are three-time Formula DRIFT PRO Champion Fredric Aasbo (Norway), Papadakis Racing’s Ryan Tuerck, and title contender Simen Olsen (Norway). They’ll be joined by rising talents Daniel Stuke (USA) and Austin Matta (USA), fresh from the PROSPEC ranks. Returning Kenda stars include Ken Gushi (Japan), Jhonnattan Castro (Dominican Republic), Nick Noback (USA), Jonathan Hurst (USA), and Derek Madison (USA).
All Kenda drivers will compete on the new VEZDA UHP MAX+ tires, primarily in 305/35 ZR18 sizing. This next-gen tire builds on Kenda’s success, delivering premium performance at a value price. Designed for both competition and street use, the MAX+ embodies Kenda’s “Podium2Pavement” philosophy—bridging the gap between professional drifting and everyday driving.
“Kenda’s commitment to Formula DRIFT continues to grow,” said Brandon Stotsenburg, Vice President of Automotive. “We’re excited to push the limits with our drivers and the new MAX+ tire.”
Formula DRIFT President Ryan Sage added, “With Kenda’s expanded involvement and elite driver roster, we expect big things in 2025.”
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