Toyo Tires Introduces First Mobile Fitment Guide

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CYPRESS, CALIFORNIA – Information on proper tire sizes, inflation pressures and premium replacement products is just a click away for Apple® iPhone and Apple® iPod touch users.  Introduced by Toyo Tire U.S.A. Corp., the first mobile tire fitment guide is now available at http://tirefinder.toyotires.com.

 

The new Tire Finder programming recognizes an iPhone or iPod touch and formats viewing for the mobile device screen. To search the comprehensive database of vehicles, fitments and premium replacement tires users simply select vehicle year, make, model and options from drop-down menus.  The result is a list of Toyo brand tires in sizes appropriate for the selected vehicle, ranging from the original equipment size to plus sizes.

 

With each tire is a description and important information such as the diameter, width, rim width range, load rating and proper air pressure.  A video provides an in-depth look at the product while photos offer several views of the tire and tread design.  For a person wishing to speak to a live person, a built-in telephone link will dial the company’s Consumer Relations department.

 

“As a company that prides itself on technology and innovation, we are pleased to be the first tire manufacturer in the world with a mobile fitment guide,” said Steve Hutchinson, vice president of marketing, Toyo Tire U.S.A. Corp.  “Consumers and dealers alike want fast, easy access to information.  The Toyo Tire Finder meets this demand and places our extensive line of replacement products in their hands.”

 

iPhone and iPod touch users will find the mobile-ready Tire Finder, as well as information on the full line of Toyo Tires® products, at http://tirefinder.toyotires.com. The Toyo Tires brand was voted #1 overall by independent tire dealers across North America*. Toyo Tires manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.

* Tire Review magazine, 2009 Annual Brand Study

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