German motor oil giant LIQUI MOLY and renowned Japanese car tuner Liberty Walk are taking their partnership to the next level. Already working together in the past, the companies are now expanding their collaboration to reach even more car enthusiasts worldwide.
As Liberty Walk’s official lubricant and additive partner, LIQUI MOLY provides high-performance oils and additives for some of the world’s most iconic custom supercars. The partnership emphasizes not only the use and promotion of LIQUI MOLY products at trade shows and events, but also technical support and increased visibility for both brands.
Marco Esser, Marketing Director of LIQUI MOLY, says, “We make a perfect couple. Our passion, technical expertise, and commitment to quality and performance unite us.” Wataru Kato, founder of Liberty Walk, echoes the sentiment, highlighting the importance of top-tier oils in maintaining peak performance for their custom creations.
The collaboration is especially focused on the U.S. market, where Liberty Walk has a loyal fan base. Eva Brendle Tran, Marketing Director of LIQUI MOLY USA, states, “Pairing our premium products with their striking cars is a perfect fit. It’s an exciting way to engage with enthusiasts at trade shows and beyond.”
To celebrate, the companies have launched a joint merchandise collection, offering exclusive caps, t-shirts, and hoodies for fans worldwide.
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