Jeep® and Bestop Expand Partnership

Jeep® and Bestop Expand Partnership

Bestop® to offer Jeep branded soft tops beginning fall of 2022

LOUISVILLE, CO October 27, 2022 - After more than 35 years of exclusively providing premium factory soft tops for Jeep® Wrangler, the Jeep brand has chosen Bestop® to offer three official Jeep-licensed soft tops to JK Wrangler owners.

The world famous Trektop™, Trektop® Glide™, and Trektop Pro™ will be available in Premium Twill and Black Diamond fabrics at Bestop.com and supporting Bestop resellers. This latest collection will be the first time a premium Bestop soft top will showcase the Jeep brand on select tops.

“Jeep and Bestop have a long history of being a part of each other’s story. Together we have inspired people to enjoy the outdoors, open air, and the driving adventure. We’re proud to be on the road – and off the road – with them.” said Scott Baird, Vice President, Sales & Marketing, Bestop. “This is a special opportunity for our Wrangler family to fit their Jeep vehicles with the brand they love and the quality they deserve.”

“The Jeep brand is defined by open-air freedom, and Bestop has been a key partner in developing that for the Jeep customer,” said Jim Morrison, Senior Vice President and head of Jeep brand North America. “Responding to the Jeep community with these new JK tops is a great way to give our customers what they are looking for.”

About Jeep

Jeep is an American automobile company owned by multinational corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation.

About Bestop

Owned by Kinderhook Industries, Bestop Inc. is the world’s largest manufacturer of soft tops and fabric accessories made with North American-made craftsmanship. Bestop is a portfolio company of Kinderhook Industries and a sister company of Tuffy Security Products, Baja Designs, PRP, Softtopper, SpeedStrap, BullRing and Status. For more information, visit www.bestop.com, call 800-845-3567 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. You can also follow-on Instagram @bestopteam Facebook: @BestopTeam, Twitter: @Bestop_Team.

For more information:

Eryn Kuchenrither, Bestop Marketing Manager
Phone: 800-845-3567, This email address is being protected from spambots. You need JavaScript enabled to view it.

Related Articles

KW Automotive Celebrates 30 Years of Coilover Innovation KW Automotive Celebrates 30 Years of Coilover Innovation
KW Automotive marked a huge milestone at the Essen Motor Show 2025, celebrating 30 years of KW coilover suspensions—a product that helped shape the...
BBS Launches Two-Piece CH-R II Unlimited Wheel in 20–22 Inches BBS Launches Two-Piece CH-R II Unlimited Wheel in 20–22 Inches
BBS has introduced the new CH-R II Unlimited, the first two-piece wheel in its Unlimited lineup, debuting at the 2025 Essen Motor Show. The wheel is...
KW Releases V3s Compatible with BMW Air Suspension and EVs KW Releases V3s Compatible with BMW Air Suspension and EVs
Electric BMWs are becoming a regular sight on European roads, and as more of them roll off dealer lots, their owners are looking for familiar upgrades...
Genesis reveals first Magma production car and supercar concept Genesis reveals first Magma production car and supercar concept
After spending the last 18 months showing renderings and concepts, Genesis has finally taken the wraps off its first Magma car, the GV60 Magma, a...
Chopping Block: BMW Z4 Chopping Block: BMW Z4
After a brief respite, we’re back to catalogue another sad milestone: the passing of another passenger car. This time, it’s BMW’s long-running Z4...
PASMAG Audience Choice Awards 2025 PASMAG Audience Choice Awards 2025
We're back again with another round of PASMAG Audience Choice Awards, for the first time since 2018. Our team put together a list of names for each...