On A Mission: Justin Nishimura's 2013 Hyundai Genesis

Photography by Taylor Vollrath


Paving the way as someone at the forefront of a new wave can be a daunting task, but Justin Nishimura considers himself to be up for a challenge. When the Hyundai Genesis came out, Nishimura immediately fell for the car’s unique body lines and engine platform. It wasn’t long before he was purchasing one of his own in a deep blue paint job – just one of three in that color sold on the island of Hawaii.

20 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.

Nishimura had a little bit of build experience before the Genesis to help him throughout the process. Having built a Chevy Cobalt SS with a crazy entertainment system, as well as a Volkswagen Jetta built for performance, he decided to use his expertise in both areas to create a well-rounded and complete build for the Genesis, even though his original intentions were to keep the car stock. The result is the show-stopper build you see here.

31 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.

Naturally, no build is completed without its fair share of challenges. In addition to having some trouble finding reliable, quality aftermarket parts when the car first came out, getting them to Hawaii could cost more than the part itself when they were tracked down. In addition, being one of the first people to take the Genesis to this level, specifically on the island, Nishimura was taking the road less travelled with no one else’s work to learn from.

14 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.

“I overcame these challenges mostly by not giving up on the build,” he tells us. “There were many times I wanted to give up on building the genesis, but realized that if I completed the projects or installed the parts that would bring me one step closer to having the best Hyundai in Hawaii.”

40 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.

The trunk of Nishimura’s build is the focal point for him. “My favorite aspect of the build has to be my trunk setup. I originally had a hand drawn picture which showed four hanging air tanks accompanied by symmetrical hard-lines, and a three-layer display,” he writes.

41 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.

“With the help of DMC Suspensions (Richie), he made my drawing come to life. Not to forget the custom fiberglass trunk lid with a 3D etched genesis logo cover done by Extreme Audio Systems Hawaii (Chad). When you look into the trunk there is not a single section of the trunk that hasn’t been touched.”

30 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.

“I set out to prove to the car scene that KDM cars can be just as good as JDM cars. There are many people that dislike or discredit cars that are not JDM or Domestic cars,” he says. “Winning the Pasmag competition just proves that a Hyundai can be a show-winning car.” Nishimura extends a heartfelt thank-you to his wife, Ashlyn, for his support during his build time.

23 Justin Nishimura 2013 Hyundai Genesis Tuner Battlegrounds PASMAG
Featured in PASMAG #144 (Aug/Sept 2017). Click here to order.


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